Diamond Supply Company, launched by skater Nick Tershay in 1998, is renowned for their limited edition Nike sneakers, hats, t-shirts and skateboard equipment. The company has a retail outlet on Fairfax on Los Angeles, and there are plans for other outlets in the future. The Diamond gear can also be found on Zumies.com, Zarmaloop.com as well as in Pac Sun (pacific sun) shops nationally.
The company also produces limited edition collaborations along with professional skaters as well as rap artists are launched, or "dropped" as they say online as well as the Fairfax flagship retail store. Some previous special editions, just like the Diamond Nike swoop in turquoise and black have become collector's items. Another special limited edition is an iPhone cover created from pieces of previous professional skateboards.
The company's skateboard hardware division, consisting of creations by Tershay's sibling, offers Ace wheels and truck and bolt systems which are considered innovative in the field, and tend to be in popular demand. Diamond Supply Company pursues a distinctive marketing plan, in that they create very little professional advertising, outside of sponsoring professional skaters along with running their own skate team. The majority of their publicity comes from interviews in several magazines as well as on You Tube, and popular rap and also hip hop celebrities dressed in the brand.
Persons in the Diamond Club, their customer and fan base, likewise consistently take pictures of individuals dressed in the gear as well as tweet the pictures within the company site. The web site also features videos from up and coming and also recognized rap and hip hop musicians, and even Off Future, a rapidly growing independent cult rap group has pronounced the items "swag"- the group's term for items of excellent quality, a title also awarded by the group to Supreme clothing.
Diamond Supply Company has yet to declare the venue of upcoming stores, but plans are in the works for an expansion of the general fashion line aside from the current line items, including the addition of pieced and sewn clothing, and much more belts and accessories. Diamond Supply Company's creator, Nick Tershay has stated that he is pleased with the current level of corporate growth and earnings, and even intends to secure the integrity of the brand through cautious collaborations with artists, musicians and skaters that readily share his personal visions with regard to money, accomplishment and fame.
The company also produces limited edition collaborations along with professional skaters as well as rap artists are launched, or "dropped" as they say online as well as the Fairfax flagship retail store. Some previous special editions, just like the Diamond Nike swoop in turquoise and black have become collector's items. Another special limited edition is an iPhone cover created from pieces of previous professional skateboards.
The company's skateboard hardware division, consisting of creations by Tershay's sibling, offers Ace wheels and truck and bolt systems which are considered innovative in the field, and tend to be in popular demand. Diamond Supply Company pursues a distinctive marketing plan, in that they create very little professional advertising, outside of sponsoring professional skaters along with running their own skate team. The majority of their publicity comes from interviews in several magazines as well as on You Tube, and popular rap and also hip hop celebrities dressed in the brand.
Persons in the Diamond Club, their customer and fan base, likewise consistently take pictures of individuals dressed in the gear as well as tweet the pictures within the company site. The web site also features videos from up and coming and also recognized rap and hip hop musicians, and even Off Future, a rapidly growing independent cult rap group has pronounced the items "swag"- the group's term for items of excellent quality, a title also awarded by the group to Supreme clothing.
Diamond Supply Company has yet to declare the venue of upcoming stores, but plans are in the works for an expansion of the general fashion line aside from the current line items, including the addition of pieced and sewn clothing, and much more belts and accessories. Diamond Supply Company's creator, Nick Tershay has stated that he is pleased with the current level of corporate growth and earnings, and even intends to secure the integrity of the brand through cautious collaborations with artists, musicians and skaters that readily share his personal visions with regard to money, accomplishment and fame.
No comments:
Post a Comment