Thursday, 20 December 2012

How To Market Through Business Cards Printing

By May Anne Sawyer


You find yourself exchanging pleasantries with a few acquaintances at a meeting and are about to part ways when you find yourself breaching tradition: you realise you do not have any contact cards with you at that time, so you write instead on a random piece of paper.

Expanding Your Brand Through Business Cards Printing

That is probably one of the worst mistakes any professional can make. Business cards are your link to the outside world--more specifically, to possible partners and clients you meet along the way, who may prove useful to your business in the future. Leave your office compartment without even a single business card and you are already destroying partnerships even before they are made.

In several ways, business cards are an extension of brands. It is thus significant to produce cards that are a correct, as well as strong, brand ambassadors.

Business Cards Printing And Designing

This is where the issue of design comes in. Business card printing in Singapore is a vibrant field, with many firms providing personalised services for clients. The challenge therefore lies on how effectively you can craft your card into a visually interesting marketing instrument.

Printing firms can often aid you in your design. Still, you may also do them on your own. In conceptualising your business card design, remember the elements of colour, content, and layout, probably the three most crucial to coming up with an effective one.

Adapt the colour of your company to make your design unique. Remember that a business card only has a limited surface area on which you can place your text, so include only the essentials: your complete name, designation, company name, email address, contact numbers, and business address. Lay it out in such a way that all your information are clear, and that other design elements added do not overshadow the text, which is the main content of your business card. You may decide on back-to-back printing as well, since this provides more space on which you could input details strategically.




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